Social media marketing plans have evolved in different forms over the past few years, especially with the networks’ competition to keep improving and offering more tools. Many companies have used social media pages like Twitter and Facebook to target specific marketing campaigns. Hashtags are an integral part of these digital advertisements and sharing is another important feature that must be used for success.
Here are ten key tips to make sure your social media campaign is all that it can be:
- Monitor your Twitter account at least 5 times a day. Trending topics rise sharply and disappear within hours. It’s important to watch them, in case you can capitalize on them for your social media marketing.
- Don’t share entire blog posts. Tease your audience to lead them to your content.
- Use action words in posts on Facebook, “Check this” “It’s here” or “Out now.”
- Keep a monthly calendar with dates and activities that seem not important, like celebrity birthdays. These types of things trend on Twitter in a big way.
- Be sure all of your pages have widgets and tools for each of your social media pages.
- Don’t follow random people on Twitter. Utilize sources like Twellow and Peer Index to look at lists. Or use Klout to find key influencers on the topics that your brand is most interested in.
- Use your posts to coordinate with the time of day. If it’s lunch time, try and tie that into your post. Or even the day of the week. Followers are more willing to respond to a post about weekend plans on a Friday, for example.
- Make sure images on Facebook are large and attractive.
- Don’t spam! Make sure you are not filling your follower’s newsfeeds with too many posts a day. Twitter can easily post more because of the extra noise and users understand more. Sometimes less really is more!
- Keep hashtags short and to the point. Use it sparingly so it is not used negatively.